The NFL has a massive problem that nobody wants to talk about. While everyone\’s debating whether basketball is eating into football\’s market share, the real threat is sitting right in front of us: gaming. And it\’s not just any gaming, we\’re talking about an entire generation that would rather drop into Fortnite than tune into RedZone.

Here\’s the brutal reality: when you\’re 16 and can be the star of your own Fortnite lobby, getting instant dopamine hits and controlling every single play, why would you want to sit through three hours of commercials watching someone else live their dream? The NFL is asking Gen Z to choose passive entertainment over active participation, and guess what? They\’re choosing to participate. These kids don\’t want to watch greatness, they want to create it themselves. Speaking of participation, if you\’re looking to get more involved in sports action, check out Underdog Fantasy with my code HMM. Play just 5 dollars and get 50 dollars instantly, plus a free 0.5 pick that\’s basically a guaranteed winner. It\’s way more interactive than sitting through another commercial break.

The solution isn\’t rocket science, but it requires the NFL to swallow its pride and admit that four-hour broadcasts with endless commercial breaks just don\’t work anymore. The NBA figured this out by marketing their players like rockstars and making you care about the storylines before tip-off. Meanwhile, the NFL is stuck in 1995, wondering why kids aren\’t glued to their TVs every Sunday. Want to know exactly how bad this problem is and what the NFL needs to do to fix it? Check out my full breakdown in the video below.