The NFL is officially back on its No Fun League nonsense. This season refs are cracking down on “violent gestures” and taunting, and that means flags, fines, and plenty of frustrated fans. Forget big hits. Now even a stare down after a first down might cost your team 15 yards.

What makes this so wild is that it is not just about keeping the game clean. The league is redefining what violent even means. Not through hits, but through gestures. Football has always been built on aggression, rivalries, and trash talk. Take that out and you are stripping away a massive part of what makes the sport special. The reason is obvious. The NFL wants to polish its image, make it easier to market to kids and families, and lock in those billion dollar sponsorships.

Fans have been calling it the No Fun League for years and this might be the worst example yet. Rivalries lose their edge, players cannot show emotion, and refs are once again at the center of every broadcast. If last season felt like a flag fest, this year is going to be even more watered down.

I break down exactly why the NFL is doing this in my latest video. If you care about the future of the league, you need to watch this one.