Colorado football is finished. The Buffs are out of bowl contention again, sitting at 3-7, and the Prime Time experiment has run its course. Let’s stop pretending this is working. Deion Sanders isn’t a Power 4 coach. He’s a celebrity who turned Colorado into a media circus instead of a football program.
He brought the hype, no question. He sold out Folsom Field every weekend with over 52,000 fans. ESPN couldn’t get enough. Celebrities showed up, the merch flew off shelves, and the cameras never stopped rolling. But none of that matters when you can’t win games. And Colorado doesn’t win.
He told us to keep receipts, so let’s check them
Remember when he came in saying “We comin” and asking the media “Do you believe now?” after beating TCU in his first game? That was the high point. It’s been downhill ever since. In three seasons, he’s 16-19 overall. This year he’s 3-7 and 1-6 in Big 12 play. His defense ranks 130th in the country. He’s making around ten million a year, which breaks down to over three million per win this season. Those are the receipts he asked for.
These 2025 stats are an indictment of his coaching
Colorado is averaging only 22 points per game while giving up more than 30. They allow over 215 rushing yards a game. The offensive line is still a mess. The defense can’t stop anyone. This isn’t a rebuild anymore, it’s a broken system. When you’ve handpicked your roster through the transfer portal and still look this lost, that’s on the coach.
They aren’t just losing, they’re buried in the Big 12
Let’s be real about what 3-7 means. Colorado isn’t just missing a bowl, they’ve fallen to the bottom of the Big 12. Fifteenth out of sixteen teams. One conference win. A 53-7 blowout loss to Utah. They’re not even competitive. Every other school circles Colorado on the schedule as an easy win. That’s not a rebuild, that’s rock bottom.
Proof he’s a content creator, not a coach
If you needed one story to sum up this whole mess, it’s what happened during Colorado’s bye week. Instead of fixing his defense or working on fundamentals, Coach Prime held a “portal film” scrimmage. He told his players he knew many were leaving and wanted to help them get good transfer tape. Said he’d hype them up and make sure they looked good for the portal. That’s not coaching, that’s producing. That’s a man more worried about optics than outcomes. That’s not a football program, that’s a temp agency in helmets.
He can’t win without his kids
The only time Colorado looked dangerous was when Shedeur Sanders and Travis Hunter were healthy and carrying the team. Once those two were gone, everything collapsed. The 9-win season last year looks more like a lucky break than proof of progress. Without his sons and star players, Prime has no answers and no plan.
The nepotism jersey retirement that proved it’s all a grift
Colorado retiring Shedeur’s number after a losing season says everything. He was a great college player, sure, but he never won a conference title, never made the playoff, and never took the Buffs anywhere close to elite. Retiring his number was nothing more than a PR stunt. It wasn’t about legacy, it was about the Sanders brand.
The ten million dollar question: why pay elite money for a 3-7 record
Colorado is paying Deion Sanders top-tier money for bottom-tier results. He’s being paid like a national contender while delivering mediocrity. The university is getting clicks instead of wins, merch instead of trophies. If you’re writing that check, what exactly are you paying for? Because it’s not championships.
The “We Comin” era turned into “We Fading”
The games still draw crowds and big TV numbers, but people aren’t watching because they believe. They’re watching to see the crash. Colorado has become the most-watched losing team in the country. The fan base looks more like an audience now. The entire operation feels like a live show that forgot it was supposed to win football games.
A program built on rentals, not development
Everything at Colorado is temporary. Prime runs the team like a one-year experiment. He loads up the portal, flips players every offseason, and hopes something clicks. There’s no player development, no continuity, no culture. It’s not a team, it’s a revolving door. The second the cameras leave, there’s nothing left.
So what now
Colorado has to decide what it wants to be. Do you want to keep the celebrity coach who sells out stadiums and racks up clicks? Or do you want a football program that wins? Because right now, it’s clear you can’t have both.
The hype is gone. The receipts are in. The record speaks for itself. It’s time for Colorado to wake up and move on.
Fire Coach Prime.
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